Radio Spots
Phoenix radio spots for KY-KO Roofing. Monty is the owner, from Scotland. As soon as I met him, I knew he had to do the radio. Pat McMahon is a local radio personality, who, in several commercials I did with the two of them, purportedly couldn't understand Monty because of his Scottish accent and idioms. The campaign built KY-KO from unknown to the leading residential roofer.
The campaign for Al's Tree & Yardwork uses Nameonics, which is a memory-enhancing device linking the name of the advertiser with the
product or service benefit. Here, it's "We're Al's, Your Trees' Pals." The campaign is very successful.
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