Donn Resnick

Building Client's Business With Memorable Advertising.

Never mind the fact that two of my commercials (TWA spots with Peter Sellers) are now on YouTube .

Never mind the creative awards (Clio, One Show, Effie and Addy) I've won.

To me, the real measure of my advertising is results. Sales results. Market share increase. Category domination.

My "Tastes so good, you forget the fiber" TV campaign for Post Fruit 'N Fibre cereal lifted it from test market failure to a $100 million national success. In just 2 years.

As Creative Director of the team that did the "Nightime sneezing sniffling aching coughing fever stuffy head so you can rest medicine" TV campaign, I'm proud that it maintained Nyquil's dominant share of the liquid cold medicine market for 18 years.

And locally in the Phoenix area, my radio campaign for KY-KO Roofing ("We're Crazy About Quality") turned an unknown company into the leading residential roofer.

My specialty? Memorable advertising that sells.